It’s a new year, and we are thrilled to announce the roll-out of our Protect Your Butt campaign! You’ll be hearing more details about this ground-breaking, far-reaching, butt-kicking campaign in the coming weeks. (And yes, you will understand what is up with those fuzzy butts in headsets!)

Coming soon to a phone near you!

Coming soon to a phone near you!

Right now, we’d like you to take a moment to take out your smartphone. Open the camera. And snap a selfie of your butt.

Yes, you read that right. We are bringing the BELFIE (that’s butt-selfie, folks) to social media in an effort to add some eye-catching humor to this campaign and this cause. We firmly believe NOW is the time to conquer the stigma attached to colon cancer – and the way to break it down will be through conversation, creativity, and humor. BELFIES will get people laughing and talking, and the more people we get laughing and talking about the funny stuff, the easier it will be to talk about the serious stuff.

The BELFIE: not just for Kardashians anymore!

The BELFIE: not just for Kardashians anymore!

Yes, that is my butt. And my kids’ butts. I am putting our butts out there for this cause and I hope you will too!

Feeling self-conscious about sharing a picture of your butt with the world? THAT’S THE POINT. Talking about colorectal cancer takes us out of our comfort zone, too. But it’s really, really important. And the more we can talk about it, the less uncomfortable we will feel. This awesome and hilarious campaign is going to help get us there. But we can’t do it without you (and your butt).

There is also a fundraising aspect to this initiative. Because our Protect Your Butt campaign is the most ambitious we’ve ever undertaken (we’re talking reaching hundreds of thousands – if not millions – of people), we need to raise money to make it happen. So we’ve set up a BELFIE fundraiser on Crowdrise – and a good old-fashioned competition to go along with it!

Introducing The BELFIE Challenge: once you upload your BELFIE, challenge your friends and family to vote for you and upload their own! Send emails, post to social media. We want to see who can raise the most money by posting their BELFIE to our site. Every $5 donation is a vote for a BELFIE, and there will be a prize for our top BELFIE!

So, here’s what you can do to join the Protect Your Butt campaign and maximize the impact of your BELFIE:

  1. Snap your (PG-rated, please) BELFIE and upload to our BELFIE Crowdrise page;
  2. From your Crowdrise fundraiser page, share your fundraiser on Facebook and Twitter with friends and family, encouraging them to vote (i.e. donate) for you and/or upload their own BELFIE; and
  3. Share your BELFIE on our Protect Your Butt Facebook page (and please “Like” this page while you’re at it) – we hope to gather a gallery of BELFIES, to show the world that we are kicking butt and no one should be afraid to talk about colorectal cancer!

Remember, every butt counts.

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