First and foremost: the amazing Mark MK‘s single, “PYB (Protect Ya Butt)” is NOW AVAILABLE for download on iTunes, Amazon, Tidal, you name it! A portion of the proceeds will benefit the Colon Cancer Foundation. So if you missed Mark’s incredible performance in Central Park today, or if you were there and want to listen to this catchy song on repeat like my kids and I did tonight, download it on your favorite service now. Like, right now.
So. Today is March 1. The start of Colon Cancer Awareness Month. And we happen to have an event lineup that is our most exciting ever, thanks to our Protect Your Butt campaign. To kick things off (and kick colon cancer in the butt), today we hosted The World’s Largest Booty Shake – featuring Mark MK – in Central Park. Mother Nature decided to toy with us and throw a torrential downpour our way, but our devoted crowd braved the rain, which turned to drizzle, which then cleared up. And by the time Mark MK finished his set, the sun was out. A sign of a ground-breaking, cloud-clearing, life-changing month ahead!
We are so grateful to have had amazing sponsors for the Booty Shake: our presenting sponsor, Mount Sinai Hospital; Bracco Diagnostics; and Epigenomics and the Epi proColon. This event would not have gotten off the ground without their support, and would not have been the hit that it was without their dance skills (we’re looking at you, David Greenwald). Thank you to all the volunteers who came out to support us today!
And a huge, epic thank you to Mark ‘MK’ McLaughlin and DJ Theo, their incredible band, production team, and indefatigable dancers! The amount of effort that all of these people are putting into this cause is just beyond what we ever could have imagined.
My dinky iPhone photos do not do this event justice, but I couldn’t help but share a few of my favorites from the day. Official photo gallery coming soon!