We may still have several inches of snow on the ground, but spring is right around the corner – and so is Colon Cancer Awareness Month! This March promises to be the most exciting yet. With the launch of our Protect Your Butt campaign, we plan to add some much-needed humor and sass to this critical awareness-raising time of the year. So think warm thoughts, flip your calendar to March and make a note to join us on Wednesday, March 1 for our first event: 

The World’s Largest Booty Shake!

Yes, we’re talking Guiness Record-setting booty shaking here, folks. Imagine thousands of people gathered at the Naumberg Bandshell in Central Park in New York City, shaking their butts to some classic tunes. The World’s Largest Booty Shake will be an exciting way to kick off Colon Cancer Awareness Month – and help us spread the word about our Protect Your Butt campaign.

The Booty Shake is at 12pm on March 1 at the Naumberg Bandshell, located on the Mall in Central Park just off Terrace Drive around 72nd Street.

This event is free of charge, and a great way to spend a lunch hour. Bring your friends, family, kids, colleagues! And don’t forget to wear blue!

We are so grateful to have amazing sponsors for this event: Mount Sinai Hospital, Epigenomics and Bracco Diagnostics. And we are grateful for everyone who will join us for this awareness-raiser! See you there!



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