Before you feast your eyes on the photos from our fantastic Colon Cancer Challenge Kickoff event – which featured Mark MK‘s awesome debut performance of “PYB (Protect Ya Butt)” – a friendly reminder that TOMORROW, MARCH 1 IS THE WORLD’S LARGEST BOOTY SHAKE! Central Park. Noon. Be there. It will be an event for the ages and we are going to make a huge splash (perhaps literally) in the fight against colon cancer. There is NO better way to kick off Colon Cancer Awareness Month than by shaking your butt in a Guinness Record-setting crowd while enjoying the incredible music of Mark MK. So please join us and bring your family, colleagues, and friends!

And now back to our regularly scheduled post. Our Colon Cancer Challenge Kickoff event took place on February 16 at the beautiful offices of Weil, Gotshal & Manges LLP on Fifth Avenue. The event featured an awards ceremony; inspiring talks from our own Dr. Thomas Weber and other colon cancer advocates; a colorful presentation on the Protect Your Butt campaign; and, for the grand finale, Mark MK singing “PYB (Protect Ya Butt)”. By evening’s end, attendees were snapping belfies like crazy!

The 14th Annual Colon Cancer Challenge will comprise two events this year. On April 2, join us on Randall’s Island. On April 30, head up to beautiful Westchester County and hang with us at Manhattanville College. For more details, click here.

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