Colon
Cancer Screening Made Fashionable in Palm Beach
On January 21st,
Saks Fifth Avenue
on
Worth Avenue
in
Palm Beach hosted an
elegant evening of couture fashion featuring the designs of Carmen Marc
Valvo. Carmen’s designs have been worn by some of the world’s most
recognized women including Katie Couric, Kate Winslet, Vanessa Williams
and most recently by Taylor Swift. As a colon cancer survivor, Carmen has
been working with Susie’s Cause to educate the public about the importance
of colon cancer screening and options for early detection. The fashion
event was sponsored by Quidel Corporation, manufacturer of the QuickVue®
brand of FIT (fecal immunochemical test).
Over 150 guests were treated to a
fashion show featuring Carmen’s latest evening and swimwear creations
while enjoying delicious hors d’oeuvres and sipping Carmen’s signature
cocktail created just for this event. Guests included members of Palm Beach
society as well as many physicians who are committed to increasing
awareness of the need for early detection of colorectal cancer. Our most
important guests were those who have lost the people closest to them
because of this disease, including Andrea Rieger who lost her 22-year old
daughter to colon cancer. Stefanie Rose Rieger was a beautiful college
student, studying abroad when she was diagnosed with Stage IV colon
cancer.
Despite a family history of the disease,
Stefanie wasn’t screened because of her young age. A simple test might
have prevented this family’s heartbreak.
The evening event was also successful in helping
Susie’s Cause raise funds so that we can continue with our cutting-edge
national education and support programs.
We could feel the pride of the
Cohan family and the warmth of Susan’s glow surrounding us as we were
joined by her two children, Demi and Alex, who lost their mother much too
young. It’s these important guests who inspire us to work hard and
continue to develop new
and innovative grassroots campaigns to make screening for colon cancer
fashionable.
Today we go back to work in
planning our education and patient support events throughout the United States. We are very excited
to be hosting our second annual
Memories Gala to be held on Friday, April 16th at
Valley
Mansion in Cockeysville, Maryland.
In 2009, the Governor of Maryland designated April as National Colon
Cancer Screening Month. Susie’s Cause is proud to be the National Voice of
Colon Cancer leading the drive to help save lives and to decrease the
incidence of the second leading cause of cancer deaths of men and women in
the United States.
View pictures of the event
here ...
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